Lorem Ipsum is a virtual model that is placed in the designs to be presented to the client to imagine how to put texts in the designs, whether they are printed designs ... a brochure or flyer for example ... or models for websites ...
When the customer initially agrees to the design, this text is removed from the design and the final texts required for the design are drawn up. Some say that placing experimental texts in the design may distract the viewer from making a lot of comments or criticisms of the basic design.
Contrary to popular belief, Lorem Ipsum is not a random text, but rather has roots in classical Latin literature since 45 BC. From the book “About the Ends of Good and Evil”